E-Business for Small Businesses: Website and e-commerce strategies for the novice
This introductory seminar will help you make sense of how and why you’ll need to consider strategies to interact with prospects online and how this affects your bottom line. For business owners who are new to the internet, we’ll explaining everything you need to know about having an entry-level website that will support your business goals.
Topics covered:
1) What is the internet?
2) Interactive applications
3) What is e-commerce?
4) The evolution of consumer use of the internet
5) The growth of sales online
6) What people are buying online
7) Reasons why people buy online
8) Most recognized names of businesses online
9) Websites designed for sales and interacting with customers
10) What you need for an e-commerce site
11) Naming your website, the value of a .com
12) The importance of your Internet Service Provider (ISP)
13) The importance of your Web Hosting Service
14) Costs to start and maintain your web site and merchant account
15) Advertising and promotion of your website
16) What do e-customers want?
17) The KEY is customer confidence
18) Design and technical considerations
19) The bottom line
20) Core issues
21) Common challenges
22) Is your small business ready?
23) How the SGV SBDC can help
