< :: September, 2010 :: >
| S |
M |
T |
W |
T |
F |
S |
| 29 |
30 |
31 |
01 |
02 |
03 |
04 |
| 05 |
06 |
07 |
08 |
09 |
10 |
11 |
| 12 |
13 |
14 |
15 |
16 |
17 |
18 |
| 19 |
20 |
21 |
22 |
23 |
24 |
25 |
| 26 |
27 |
28 |
29 |
30 |
01 |
02 |
|
|
Developing a Marketing Plan: Learn exactly what your business needs to do to increase revenue
Developing a Marketing Plan: Learn exactly what your business needs to do to increase revenue
If you have not developed a basic marketing plan for your business, you’ll want to attend this introductory seminar. We’ll give you plenty of materials to enjoy using during the seminar and for ongoing use.
You’ll learn what marketing is and how crucial it is to your business.
You will begin the process of developing a clear written marketing plan or tweak your current marketing plan to become more effective.
You’ll enjoy reviewing:
1. the “4 Ps”: product, pricing, promotion, and place
2. how a marketing plan is different from a business plan
3. what needs to be in a marketing plan
4. sample marketing plans
5. fill-in-the-blank worksheets
6. developing your business goals and assessing market share
7. clarifying your benefits
8. how to identify and study your competition
9. SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats
10. Keys to your plan: strategies, tactics, and programs
11. 10 Points for Successful Marketing
12. Budgeting and evaluation
13. A format to follow for writing your plan with a template
Upon completing this seminar, you’ll be more able to:
1. Explain the “market-oriented” approach to planning
2. list the controllable factors in each element of the marketing mix
3. justify the use of marketing information and market research in planning
4. develop a procedure for identifying target markets and developing a marketing mix
5. outline a marketing plan
|
|
